Gun violence is an epidemic. Killing 40,000 people a year in the US alone. But what if we could get non-voters to take the place of those missing votes a year.
This is perhaps the most important project I have every been involved with. When a life is taken to gun violence, and nothing changes in two years, someone has to do something. The brave parents of a Parkland gun violence victim, Joaquin, did exactly that. Using a technology we created ourselves, based on CGI and Deep Fake Technology, we brought their son back to life in a film which asks people to vote. Because he can’t. The film is part of a campaign where other parents of shooting victims also urge us to vote on behalf of their lost ones. The film received massive publicity across the world. And hit two million views on Twitter in as many days. That’s two million potential votes. And that’s the power of the work we do.
This work is without doubt amongst the bravest health work ever. It is also one of the most awarded health campaigns. Ever.
Role: Chief Creative Officer
Outcome: I personally was elevated to the top 25 CCOs in the world.
Awards:
Cannes:
1 Gold, 1 Silver, 2 Bronze
Clio Awards
1 Gold, 3 Bronze
Clios Health
Advertiser of the year -Change the ref
6 Gold, 5 Silver, 3 Bronze
The One show:
Best of Discipline Grand Prix
4 Golds, 1 Silver, 1 Bronze
New York Festivals
4 Golds, 1 Silver, 3 Bronze
Creative Floor
Best of the best. Bravest Client
7 Winners
Webby Awards winner
Manny Awards winner
Shots Magazine Winner
Number eight to a very cluttered market, we had little to differentiate us from our competitors. A great strategic insight was needed. Once monthly treatment was not enough to gain market share. Our insight was this. RA is burdensome enough, so why add to the burden with treatment? Once monthly treatment plus a user friendly device, plus non citric acid formulation. plus a brilliant support program all made the treatment suddenly attractive to patients and HCPs alike. Winner of a gold and bronze Cannes Health Lion in pharma, plus multiple other awards,
*Role: Writer & Creative Director
Awards:
Cannes Lions Health Pharma: 1 Gold (film) 1 Bronze (mixed media)
Spikes: 3 Gold
Clio Health 3 Gold, 1 Silver
Global awards: 3 Globals
Plus multiple other local and international awards
Crohn’s Disease causes so many side effects, not least of all having to plan every single outing, every single excursion away from home. This campaign came from the insight that Crohn’s patients often will not leave home without knowing where the closest toilet is. It shouldn’t have to be that way.
Role: Writer
Cancer has its own DNA. It also has its own authentic voice in Judith. A cancer survivor and an artist, she brings to life the science of genomic testing in the most beautiful way.
Role: Chief Creative Officer
Opioid addiction is not a moral weakness. It is a disease that takes over the brain. We set out to change the conversation around this deadly disease, reduce the stigma and save lives.
Winner of a bronze Cannes Health Lion and best ambient award at The Creative Floor awards.
*Role - Chief Creative Officer
Mode of action doesn’t need to be boring. When you simplify the science and tell the story in a way that you don’t need to be a boffin to understand, you will reach more people. Entresto is a drug that has been making hearts sing for years. So why not tell Entresto’s mode of action story in a song? Bring the song to life in a simple animatic, and there you have it. It’s science that every heart will love.
Role: Chief Creative Officer.
Awards:
Clio Awards: 1 Silver 2 Bronze
Creative Floor: 4 awards across categories
The psychological effects, behaviour and social impact of Rosacea can be as hard to face as the mirror itself. We created this campaign to help doctors to take this significant skin condition more seriously. For patients we also created a different campaign for the same treatment. Role: Executive Creative Director and co-writer.
The first two episodes of a series of highly successful online films. The briefs were literally “shit your way to better health” followed by “train your gut.” Working with the Creative Director of Facebook, set out to follow some rules, but also to break conventions of social media. Winner of a bronze Effie, Brave Client award at The Creative Floor and multiple other awards.
*Role: Co-writer & Executive Creative Director
We all suffer from brain farts every now and again. Some more than most. The good news is there is now help! Our online films and social activity took this launch brand to number two in the market within just two months. There’s obviously a lot of brain-farters out there that need help! This campaign got a lot of notice. It didn’t do too bad at the award shows either, and even got an Effie, god bless its cotton socks!
Effie award, AME, CLIO Health and GLOBAL Award winner
*Role: Chief Creative Officer
Who would have thought, it’s just as important for our fur babies to give blood as it is for us human. When one dog gives, up to four dogs can live. This simple fact gave us the idea for a series of posters that literally was our art partner’s dream. Who said four into one won’t go?
Role: Chief Creative Officer
Awards:
Clio Health: 1 x Silver, 4 x Bronze
London International Awards: 2 x Bronze
Creative Floor Awards: 3 Awards
Our client wanted to bring a fresh face to 19 years of clinical experience with Remicade. We did not disappoint. We created a multi-awarded campaign which offered doctors a unique and interactive experience both at conference and in their offices.
Clio Health 1 Gold, 2 Silver
Global awards - 2 awards
IPA best of health - 2 Gold, 1 silver
Winner Prime Award
*Role: Writer & Executive Creative Director
Some of my earlier work. The insight came from research around how people with RA live. They have to do so many things differently because of their disease. And these gadgets are proof. Remicade takes the hard work out of living with RA.
Role: Writer
Migraine can be difficult to identify and manage. In fact it remains a puzzle as to who it will strike, why and when. We investigated this puzzle online, in posters and in film. A brave client brought into brave work, and was rewarded with a Brave Client award from The Creative Floor.
Role: Chief Creative Officer
The lighter side of my health work. We needed to give mums a reason to choose nutritionally enriched toddler milk, rather than cows’ milk. Enter Maisy the baby cow, stage right.
*Role: Co-writer & Executive Creative Director
Herbal Essences smell so good, people often crack the cap to smell before they buy. What an insight. What a gift. And what fun we had with this highly successful campaign.
*Role: Co-writer & Executive Creative Director
What if a humble cup of coffee could become a diagnostic tool for Parkinson’s disease? In this campaign which ran first in Jjapan at the worldwide Parkinson’s congress, then at grassroots level in local coffee shops across the United States, that’s exactly what happened. All with a simple message… if you cant smell the coffee, Parkinson’s could be right under your nose.
Role: Chief Creative Officer
Never to let an opportunity go by, when we rebranded at McCann Health we saw it as an opportunity to incorporate health into everything we do. Starting with interactive business cards that helps you stay healthy. We extended this into our office environment to prove “we never stop thinking about your health.”
*Role: Co-writer & Executive Creative Director
Remicade was about to go off patent in Australia - and the client was worried about the threat of bio-similar treatments. The thing that differentiated Remicade was the love of this treatment by the doctors and the patients themselves. So many of our patients were incredible, with amazing stories to tell. In this campaign, which not only won the Burke award for our client Janssen, but several other international campaigns, we showcase our patients as the heroes. Because that is exactly what they are.
Awards:
Finalist Lions Health
Winner Burke Awards
*Role: Writer & Executive Creative Director
